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Company:  Madewell

Long Island City, NY, US, 11101

Date:  Sep 9, 2021

Sr. Manager - PR & Influencer


Madewell is looking for a passionate, highly motivated Brand Marketing professional with a strong public relations background to grow brand awareness through memorable campaigns and an effective media and influencer strategy. This individual will be tasked with crafting Madewell’s quarterly awareness campaigns, driving consistency across all external communication touchpoints and supporting business objectives in an evolving retail landscape. They must excel in thoughtful storytelling, building meaningful media strategies and demonstrating impact on the business. The ideal candidate thrives in a fast-paced environment and is constantly learning and adapting to rapidly changing customer and industry expectations.


This role will oversee brand awareness campaigns creation and execution as well as an ongoing communications strategy that drives significant business impact. They will work closely with a team of four associates and two agencies to develop and execute a strategy that supports business goals, brand initiatives an key product moments through a variety of tactics including but not limited to partnerships, experiential, media, influencer and celebrity. This candidate will present strategies to our executive team and will be asked to quantify all efforts.


We are seeking a strong leader who takes a collaborative approach and is comfortable bringing together stakeholders to define and execute strategies. They will be expected to work closely with cross-functional partners and lead a high-performing team.



  • Execute a multi-faceted and effective awareness and communications strategy that achieves brand awareness, customer acquisition, and supports business growth
  • Translate business goals, brand strategy, and customer insights into compelling campaigns that drive awareness and brand love while garnering recognition in the industry
  • Own end-to-end campaign execution, including the development of marketing briefs that define campaign vision, success metrics, target audience, channel strategy and amplification tactics
  • Develop a brand messaging strategy that reinforces the Madewell ethos and positioning, drive consistency and clarity across all external touchpoints
  • Track the retail landscape, competitive environment, and consumer trends to ensure relevancy in all efforts, position the Madewell brand as a leader in denim
  • Build a multifaceted pr and influencer strategy that includes a variety of tactics including thought leadership, influencer, celebrity, experiential and partnerships
  • Collaborate with internal stakeholders across design, merchandising, creative and digital marketing to identify key initiatives and support go to market strategies for campaigns, key products and partnerships
  • Deliver comprehensive reporting that reflects all efforts, complete and present reports routinely to executive team
  • Oversee a team of four associates, two agencies
  • Oversee budget and expenses



  • Master’s or Bachelor’s Degree
  • 8-10 years of work experience
  • Advanced proficiency in Microsoft Excel and PowerPoint


Required Skills:

  • High-energy, positive self-starter who is willing to go above and beyond to make a difference in a growing organization
  • Entrepreneurial spirit that is nimble, able to balance priorities, and move quickly in a rapidly changing environment with tight deadlines
  • Strong communication skills with the ability to understand and synthesize complicated scenarios into easy to understand, effective strategies
  • Proven success in team management with a leadership track record
  • Creative problem solver and decision maker with a proven track record of delivering results
  • Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail
  • Strong attention to detail and exceptional organizational skills required
  • Confident with excellent verbal and written communication, eager to share and advocate for well-constructed opinions
  • Exceptional organizational/ project management skills required
  • Ability to think strategically but act tactically and evaluate tradeoffs
  • Thrive in an environment of changing situations and priorities

We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.

Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City

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