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Company:  Madewell
Location: 

Long Island City, NY, US, 11101

Date:  Nov 5, 2020

Director, Marketing & Creative Operations

Overview

 

The Director of Marketing & Creative Operations will oversee the seasonal creative process and serve as the central point for all marketing and creative briefs (digital, social media, brand campaigns, print and signage) to ensure creative disciplines and needs are considered, requests are aligned to the brand vision and standards, and ample time is given to create high quality work. Responsibilities include project management oversight: developing, implementing and overseeing creative department workflows, operational calendar management, and project assignments in collaboration with the heads of brand creative, editorial, brand marketing, and performance marketing. The role will report into the Chief Marketing Officer.

 

The Director should possess a holistic understanding of the creative process from concepting to production and have a keen sensitivity to creative workloads and project deadlines with the ability to shift and balance priorities based on the overall volume of work. This individual will enhance the infrastructure and operations of the creative department to increase timeliness and communications, while supporting the creative development process. S/he will add operational efficiency to the creative workflow process by using best practices and tools (especially digital) to streamline and structure the way creative work is produced. S/he will pro-actively partner with the creative, editorial, brand marketing and performance marketing teams on intake and delivery of all creative work, attend all project kickoffs, review all creative briefs, confirm enough information is present for projects to be completed, and ensure adequate timelines for concepting, production, revisions and approvals.

 

The Director will be responsible for sharing and monitoring creative and photography schedules and setting priorities to meet deadlines as well as troubleshooting problems as they arise. S/he will establish processes and infrastructure that will lend itself to the overall efficiency of the creative development process and communication within the creative department as well as own all creative team agendas and lead creative digital status meetings. The Director will also oversee department budgets and spend pacing—working closely with the Chief Marketing Officer to manage to quarterly and annual budgets.

 

The Director will lead and/or influence internal creative talent and partner agencies to achieve project goals and timelines through diplomatic communication, consistent messaging and organized creative processes.  S/he is also responsible for representing the creative team perspective and brand standards in meetings across multiple cross-functional teams, including marketing, merchandising, and design.

 

Qualifications

 

The ideal candidate will have the following qualifications:   

 

  • 7 - 10+ years of experience running creative/content operations in-house
  • Experience with working closely with creative teams
  • Experience in a consumer-oriented brand or agency that produces high-quality creative and content
  • Strong knowledge of creative and content production workflows for cross-functional projects, including digital, social media, and print 
  • Ability to manage time appropriately and meet aggressive deadlines
  • Ability to motivate and influence others by displaying strong leadership skills
  • Ability to guide and influence work and teams without direct responsibility
  • Excellent communication, organizational and interpersonal skills
  • Detail oriented and problem solver
  • Understands and advocates for creative excellence
  • Has been the first line of defense with internal or external clients
  • Positive “can do” approach for all projects
  • Possess a positive attitude toward teamwork and be an advocate for collaboration
  • Will quickly and easily adapt to changing mandates and priorities
  • Challenges must be met with proactive solutions

 

We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.


Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City

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