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Company:  Madewell

Long Island City, NY, US, 11101


Senior Associate - Madewell PR


Senior PR Associate

(Reports to Manager-PR)


We want you to…

Madewell is looking for a highly motivated and experienced Public Relations Associate who has a passion for pitching, sample trafficking and executing innovative marketing strategies in a highly creative and measurement-focused environment. The associate will be supporting the Women’s/Men’s as well as Special Projects  and events as parts of our brand. 


This is an exciting role as you’ll have the opportunity to work with the Brand Awareness team to ideate and coordinate external campaigns, while contributing to driving sales and meeting business goals. The team is passionate, and we’re looking for our next team member to be a detail-orientated and thorough executor with out-of-the-box ideas.  


Primary responsibilities include:


  • PR and Influencer Agency Partnership

o Support strategizing, pitching, and reporting

o Contribute ideas to media and influencer lists

o Create one sheets and pull hi-res images and other assets

o Maintain and organize Google Drive folders

  • Editor Relationships

o Manage contacts 

o Organize editor networking opportunities (as relevant)

o Manage editor gifting (and tracker) for credits

o Execute Holiday gifting

  • Influencer and Celebrity Relations

o Maintain relationships with influencers 

o Work with affiliate team to facilitate RewardStyle communications and reporting

o Ideate and coordinate sales driven and brand campaigns using influencer marketing 

o Actively pitch product for social coverage, events, etc.

  • Event Planning

o Coordinate with agency to plan and execute press events

o Brief creative teams on invites and other collateral needed

o Contribute to guest lists and coordinate outfitting

o Ideate and coordinate exciting digital events as relevant 

  • Cross-functional communications 

o Create compelling pitches and story ideas by collection information across internal teams like merchandising, design, sustainability and more. 

o Synthesize product information into PR-able copy

o Coordinate launches and brand moments by collection information from internal teams and working with external partners to craft the narrative.

  • Budget Management

o Track all invoices and payment within Coupa

o Submit monthly accruals to Finance

o P-Card management

  • Press Recaps

o Send weekly press recap emails to internal executive distro

o Send HOTP emails for celebrity coverage, product launches, and Group news

o Work with PR Manager to synthesize big wins into results driven recaps



Oh, and by the way, you…

  • Bachelor’s degree and 2-3 years of directly related experience
  • Understanding of the Madewell customer and passion for the brand
  • Strong proficiency in MS Office Applications, including Outlook, Excel and PowerPoint 
  • Strong attention to detail and exceptional organizational/Project Management skills required
  • Adaptability and multi-tasking capability, with solid time management
  • Thrive in an environment of changing situations and priorities 
  • Demonstrated ability to work in a collaborative environment and dynamically align to changing business conditions






We are committed to affirmatively providing equal opportunity to all associates and qualified applicants without regard to race, color, ancestry, national origin, religion, sex, marital status, age, sexual orientation, gender identity or expression, legally protected physical or mental disability or any other basis protected under applicable law.

Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City

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